Hey there,
Let's talk lead gen in an unusual time...
Firstly, are people even still doing Lead Gen?
The answer - YES.
UK search interest for 'Lead generation' over Jan to mid-March over the last few years. Interest has spiked.
But.
"Hit and hope" ain't gonna cut it.
Right {{firstname}}?
Joking there, we wouldn't do that to you.
🔥 Here's how to spice up your approach. 🔥
Firstly, make it personal.
Starting with what's available on LinkedIn, we can personalise the message. More than 'Hey {{firstname}}' - get a feel for what they might care about.
Name:
Rob
Job title:
Founder
How long in the role:
2 years
Location:
Croydon
Next, understand the company
You can gain a lot of context from the business - it also helps to shape your message, and speak more accurately to their concerns.
Name:
MeasureGrow
Company size:
8 people
Industry:
Marketing
Website:
www.measuregrow.com
Website tech used:
No
Then, creativity.
We're just having a bit of fun here, but this data is powerful. Perfect for use with our favourite channels:
- LinkedIn Automation - it's how you got here.
- Handwritten notes - well... our robot does this.
- Email prospecting - an oldie, but very effective.
It's how you get results like this 👇
...and more attention than the last toilet roll in Tesco.
"Their ability to generate an abundance of warm leads has meant we’ve had to pause lead generation."
Ryan Wilkins, Founder
35% reply rate
200+ conversations
Raw needed more warm leads into the top of their sales funnel. We built a target prospect list for them, wrote copy and ran a multi-stage LinkedIn prospecting campaign. Meaning over 200 conversations started.
"Using some seriously innovative tactics they brought our open & reply rates up massively on completely cold emails."
Francois Mazoudier, Chairman
92% open rate
24% reply rate
One of our favourite campaigns - for this email campaign, we built a custom image generator which created unique images for each contact. This meant their logo, brand colours, founder's name and more were all featured on the attached image.
"Our first project delivered a phenomenal 15x return on investment. Needless to say, we've kicked off our second!"
Carl Holloway, Co-Founder
15X Return On Investment
Carl and the team needed to target people using a staff rota, so on top of our normal campaign, we built a custom data scraper to collect negative reviews from Glassdoor where 'rota' or 'shift' was mentioned. Using this we could identify the right companies, and approach them with hugely compelling copy.
"Their ability to generate an abundance of warm leads has meant we’ve had to pause lead generation."
Ryan Wilkins, Founder
35% reply rate
200+ conversations
Raw needed more warm leads into the top of their sales funnel. We built a target prospect list for them, wrote copy and ran a multi-stage LinkedIn prospecting campaign. Meaning over 200 conversations started.
"Using some seriously innovative tactics they brought our open & reply rates up massively on completely cold emails."
Francois Mazoudier, Chairman
92% open rate
24% reply rate
One of our favourite campaigns - for this email campaign, we built a custom image generator which created unique images for each contact. This meant their logo, brand colours, founder's name and more were all featured on the attached image.
"Our first project delivered a phenomenal 15x return on investment. Needless to say, we've kicked off our second!"
Carl Holloway, Co-Founder
15X Return On Investment
Carl and the team needed to target people using a staff rota, so on top of our normal campaign, we built a custom data scraper to collect negative reviews from Glassdoor where 'rota' or 'shift' was mentioned. Using this we could identify the right companies, and approach them with hugely compelling copy.